Posted in: Marketing in United Kingdom | Posted: |
Social Media Marketing
Location : Peterborough ( Office based )
Salary : £23000 - £26000
Essential : 1 year Paid Social Media Marketing experience required
* Are you data focused with a keen eye for analysing campaigns?
* Do you have a track record of creating and optimising successful performance marketing campaigns for clients?
Your main focus will be effectively managing client campaigns with a focus on lead generation and maximising ROAS. Your day-to-day duties will include planning, executing, and optimising our paid advertising campaigns across various platforms, with a strong emphasis on Google Ads and Meta Ad Manager. The ideal candidate should have a proven track record of creating and managing successful campaigns that drive measurable results.
Role
* Create and implement comprehensive performance marketing strategies to achieve client targets.
* Conduct keyword research, competitor analysis and audience targeting to inform campaign strategies.
* Create and manage Google Ads and Meta Ad Manager campaigns from conception to execution.
* Monitor and optimise campaign performance based on key metrics, including CTR, CPA and ROI.
* Utilise data analysis tools to track, measure and report on the performance of digital marketing campaigns.
* Manage advertising budgets effectively, ensuring maximum ROI and efficient use of resources.
* Collaborate with the creative team to develop impactful ad creatives and landing pages.
We are looking for:
* Proven experience in planning, implementing and optimising marketing campaigns on Google Ads and Meta Ad Manager.
* Strong analytical skills and the ability to interpret data to make informed decisions.
* Proficient in using Google Ads, Meta Ad Manager and other relevant advertising platforms.
* A track record of delivering measurable results and achieving target KPIs.
Further Information
* Casual dress
* Tea/ coffee/snacks
* On-site parking